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Northstar Developer Invests in Hybrid SUV Technology

TitleNorthstar Developer Invests in Hybrid SUV Technology
Author/CreatorCobourn, John; Purdy, Shelly; Segale, Heather M.
Related item(s)Press Release available at
Date Original2005-02-01
Summary/DescriptionLake Tahoe Report Segment #103 - "Northstar Developer Invests in Hybrid SUV Technology" (Air Date: February 1, 2005). Aaron Revere, Director of Environmental Initiatives for East West Partners, discusses how using Ford Hybrid Escape SUVs is one of the many environmentally friendly practices that his company is using during the redevelopment of the Village at Northstar.
SubjectHybrid electric vehicles -- Tahoe, Lake, Region (Calif. and Nev.)
LocationLake Tahoe (Calif. and Nev.)
Tahoe, Lake (Calif. and Nev.)
CollectionThe Lake Tahoe Report
Original PublisherLake Tahoe Environmental Education Coalition (
Electronic PublisherUniversity of Nevada, Reno - Department of Teaching and Learning Technologies
Ordering and Permissions InformationFor more information, contact the University of Nevada Cooperative Extension, or 775-832-4138.
Date Digital2005-03-14
RelationRequires Windows Media Player
Resource TypeMoving Image
Contributing InstitutionUniversity of Nevada, Reno
TranscriptionSegment A103: Hybrid Car Air Date: February 1, 2005 Tease @ 18:03 "Out of about 2, 000 of these Ford Hybrid Escape SUVs made…this is #43 off the production line. I'm Shelly Purdy, I'll tell you about the company that's using it coming up on the Lake Tahoe Report." Anchor Intro: Look around town these days and just about every other car you see is an SUV. But with gas prices at an all time high, driving a big SUV can be tough on the pocketbook…and tough on the environment. In tonight's Lake Tahoe Report, Shelly Purdy introduces us to a Truckee-based company that's found a more economical and environmentally friendly alternative. ((TAKE PKG)) ((Track 1)) The Village at Northstar is undergoing a transformation. Developer East West Partners has torn down many of the old buildings. They are in the process of creating a new village complete with condominium units, restaurants and shops and even an ice skating rink. But this is no ordinary construction project. Everything here is being built with the environment in mind. ((s/u @ 20:20 Shelly Purdy)) "The steel in these buildings up here contain up to 80% recycled material. Northstar's commitment to the environment extends well beyond construction into other areas of the business." ((sot @ 1:57 Aaron Revere, Director of Environmental Initiatives, East West Partners)) "In addition to that in the buildings we look at other things in terms of operation whether it's in recycling or driving fun vehicles trying out new technologies things that help a business perform better on the environmental standpoint without compromising your business quality." ((track 2)) One of those new technologies East West Partners is trying out is the brand new Ford Escape Hybrid SUV. The first thing you notice about this Hybrid SUV is it looks exactly the same as the gas powered version of the car. It's 4WD, it has leather seats, it comes complete with all the standard features, it's the same size and has the same power and performance as the all-gasoline powered Escape SUV. The difference is this Hybrid gets about 30 miles to the gallon and is much cleaner for the environment. Director of Environmental Initiatives, Aaron Revere, has been waiting for this car for a long time. As part of their commitment to the environment, East West Partners is testing out the car's Hybrid technology. They hope to expand their corporate fleet once more Hybrid SUVs and trucks become available. ((sot @ 5:47)) "We as a company want better performing products on the environmental standpoint whether it be in buildings like this or cars like this, so from a corporate standpoint it's the right thing to do." ((track 3)) Revere says by driving this new Hybrid Escape SUV, he and his company are supporting the technology. And he hopes that support will help increase demand and encourage car companies to produce more environmentally friendly vehicles. With the Lake Tahoe Environmental Education Coalition, I'm Shelly Purdy for KOLO News Channel 8. Anchor Tag: The Ford Hybrid Escape SUV is the first four-wheel-drive vehicle available with hybrid technology. Though these cars are extremely popular and there is even a waiting list to purchase them, Ford only made about 2-thousand of the cars. Chevy will soon begin selling full-sized four-wheel-drive trucks with Hybrid technology.

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